PinnedNick HeudeckerThree Lessons From Three Years at One Of The World’s Fastest Growing CompaniesCribl, the data engine for IT and security, has been on a growth tear since I joined the company three years ago. The team has grown over…Nov 22, 2023Nov 22, 2023
Nick HeudeckerinSway for StartupsWhen Founders Should Engage with Industry AnalystsFounders commonly misjudge the right time to work with industry analysts. The typical view from founders is that the right time to enlist…May 14, 2023May 14, 2023
Nick HeudeckerinSway for StartupsMeasuring the Impact of Your Influencer Relations ProgramStartup metrics quantify everything from business and finance health, to product development and customer engagement. It’s possible to know…Sep 12, 2022Sep 12, 2022
Nick HeudeckerinSway for StartupsYour Core Influencer Left For Your Competitor — Now What?You’ve finally convinced your boss on the value of an influencer relations program and they’re on board. You’ve got the green light to…Aug 27, 2022Aug 27, 2022
Nick HeudeckerinSway for StartupsGetting Your Startup in Front of Industry AnalystsYou’re at the point where you know why you need an analyst and influencer strategy, and you know the kinds of analyst firms that are out…Jan 9, 2022Jan 9, 2022
Nick HeudeckerinSway for StartupsRequest a Briefing With An AnalystThis page contains a collection of links to book briefings with IT analysts. Before making the request, you’ll want to know: the topic of…Jan 9, 2022Jan 9, 2022
Nick HeudeckerinSway for StartupsThe Startup Founder’s Guide to Analyst FirmsAs you get started on your influencer relations strategy, you’ll need to figure out which firms you want to engage with. There are a range…Dec 30, 20211Dec 30, 20211
Nick HeudeckerinSway for StartupsWhy Your Startup Needs an Analyst StrategyThe prospect took months to agree to a proof of value for your startup’s product. You and your team spent days working on the pitch…Nov 8, 2021Nov 8, 2021
Nick HeudeckerinSway for StartupsLaunching Sway for StartupsSince leaving my role as an industry analyst at Gartner, I’ve spoke with dozens of early stage startup founders and the conversation always…Nov 8, 2021Nov 8, 2021
Nick HeudeckerThree Things I Learned Writing My First NovelStories are the best productFeb 12, 2021Feb 12, 2021
